Kickin in ma Jimmy's (Or should that be...Scuffin'?)
You can imagine my surprise when this dropped into my inbox.
Maybe I have been living under a rock, but I had no idea that Jimmy Choo, yes, Jimmy Choo, were planning to produce a collaborative line with UGG.
It just seems a complete counterpoint. I associate JC with everything that is the complete antithesis of UGG-I would never look at a Jimmy Choo and think, 'my, they look comfy.' Perhaps that's why they're doing this project, as a bit of a point of difference!
Don't get me wrong, I love a good old fash-up. Maybe since I'm not the biggest fan of UGG boots (I love them around the house, with my pajamas, etc. But I can't bring myself to wear them outside, I don't know why. Maybe it's a little snobby, but as soon as the temperature drops, EVERYBODY has them. And now the copies are so good, you can never tell who's spent £150 on their pair, and who's spent £15.)
Mind you, not much of a chance of clocking anyone wearing the collab-boots. They're pretty special, spectacular even, since they're studded, gemmed, tasseled and decorated to within an inch of their lives. I imagine the price is a reflection of the UGG quality plus the JC craftsmanship-I can't tell you that yet as so far I am only able to put my name on their waiting list.
Decide for yourselves, ladies and gents! Would you buy the Jimmy Choo/UGG collaboration boots? And if so, why? Because they're UGGs? Or because they're special Jimmy Choo UGGs?